Alternative mode of banking is inevitable to stay competitive in the industry. Hence, banks are expanding their self-service banking channels, tapping into the electronic channels to cultivate customer loyalty and stickiness.

Internet Banking can be described as a digital business. A digital business in turn can have various levels of sophistication. We view this on a scale of 1 to 5:

	Level 1 : Inform via a simple informational site for the mass market
	Level 2 : Interact by positioning internet as an alternative channel to promote the self-service banking concept
	Level 3 : Transact with the availability of the transaction-based services incorporated
	Level 4 : Relate by means of targeting and segmenting the customers
	Level 5 : Integrate by providing a full-fledge digital solution focusing on creating customer’s experience

DRIB forms a digital ecosystem that enables the bank’s customers to seamlessly transact with other members of the ecosystem that the bank has created. This enables the straight through processing of a myriad of transactions that the bank’s customers need to execute in the course of handling all their financial needs.